The AladdinStreet-Manchester United Global Partnership
AladdinStreet announced its global partnership with Manchester United, the largest and most well-known football club in the English Premier League, in March 2017. The football club is one of the most recognizable sporting icons in the world, with over 659 million fans worldwide. Aladdin Group’s partnership with Manchester United is a true reflection of the Group’s commitment to its global ambitions. The group is one of only 25 companies in the world and the only one in ASEAN to be in an exclusive global partnership with Manchester United. Through this partnership AladdinStreet continues to generate more brand awareness and promote Malaysia and its merchants to the world through events and activities with the club’s fans worldwide.